Psychology First
Your money habits are rooted in your subconscious beliefs. We help you identify and reframe those beliefs before tackling practical financial strategies.
Based in Maroubra, we work with people across Australia who are ready to examine their money beliefs and build genuine financial confidence.
Since 2019, we've been guiding individuals through the often-overlooked psychological aspects of money management. Because financial wellness starts in your mind, not just your bank account.
Our founder spent years in traditional financial planning. And the same pattern kept emerging.
People came in with spreadsheets, budgets, and plans. They understood the mechanics. But they couldn't follow through. The issue wasn't knowledge—it was mindset.
So in 2019, we shifted focus entirely. Instead of another budgeting course, we built something that addresses the real barrier: your ingrained beliefs about money. The stories you've told yourself since childhood. The patterns you inherited from your parents.
We work with adults who earn decent incomes but still feel anxious about money. Who sabotage their own progress. Who know what to do but can't seem to do it consistently.
I always thought I was just bad with money. Turns out, I was carrying around beliefs from watching my parents struggle. Once I identified those patterns, everything shifted. I'm not perfect now, but I finally understand why I make the financial choices I do.
Jocelyn Tremblay
Participant since October 2024
We're not here to shame you about past financial mistakes or sell you a miracle solution. Our work is built on three core principles that shape everything we do.
Your money habits are rooted in your subconscious beliefs. We help you identify and reframe those beliefs before tackling practical financial strategies.
We don't pretend mindset work is a quick fix. Real change takes time and uncomfortable self-reflection. We're transparent about what to expect.
Financial anxiety is common. We create an environment where you can examine your money stories without shame or pressure.

We're based in Maroubra but work with participants across Australia through both in-person and online sessions. Our programmes typically run six to twelve months, starting with foundational mindset work before moving into practical application.
Here's what that looks like in practice:
Our next intake begins in September 2025. If you're curious about whether this approach might work for you, reach out for an initial conversation.
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